Jun 13, 2022
In General Discussions
Now most of the video software is dominated by executive list two "beauty", food and beauty. In the highly competitive food video field, how do you stand out? The author of this article takes the account "Sichuan Weiyan Taimao" as an example to analyze how it actually operates, hoping to help you. Recently, Pumpkin found a batch of accounts, and executive list the speed of fan growth is fierce. the popularity of the same type of accounts "Sichuan Weiyan Taimao" and "Big Cousin Vlog" is also like a rocket soaring into the sky. So what are their bright spots? Pumpkin took "Sichuan-flavored salt lady" as an executive list example and made a detailed dismantling. 1. Account situation A typical Sichuan food account, run by an old couple from Guangyuan, Sichuan, focusing on teaching and sharing of rural food. But it can be seen from the video comments that the focus of most users is not on food, but on the emotional fetters of grandparents and the original ecological life in the video. Explain the current local accounts: the executive list user's emotional resonance appeal is greater than the video content appeal. Then the interaction between the two in the executive list video is particularly important. The account is realized by selling special products of "Sichuan-flavored Salt Lady" in the window and distribution of popular products. a detail was also found: "Mr. Chuanweiyan" will ask questions in the comment area of each video, and ask fans about the food they executive list are looking forward to next, so as to increase the interaction rate, which can not only guide window purchases, but also increase the probability that the video will be recommended.