Apr 03, 2022
In General Discussions
your brand voice and industry. 3. Make the body of your email concise and interesting Your reader clicked on your email, now what? The body of your email is your opportunity to connect with your subscriber. But with an average attention company employee list span of 8 seconds , you'll need to capture them right away…and keep them engaged. Jump in by: ask a question, highlight an advantage, or tell a story. Whatever itinerary you choose, make it interesting but concise. The key is not to abuse but to give readers enough information to nurture the relationship and offer solutions. Find out how Brian Dean does just that in an example from his newsletter. Sample email from Brian Dean Brian's email immediately opens with a “quick story” written in short, digestible sentences . How long should your newsletter email be? According to company employee list Constant Contact, emails with 20 lines of text (or around 200 words) generally perform best in terms of click-through rate. Remember: the content of your emails should align with your ul timate digital marketing goals. In other words, it should follow a content strategy that supports your end goal. Whether it's increasing engagement. increasing lead conversions, or driving traffic to your site, identifying and documenting your content strategy helps you achieve your marketing goals. business. big tip To retain your readers, try experimenting with these newsletter content ideas. Remember to track the types of content that generate more clicks. 4. Use proper formatting company employee list and design When creating your newsletter emails, remember to pay attention to formatting and design . A cluttered email can be visually overwhelming and discourage subscribers from reading. To format an email for better readability, keep these best practices in mind. Avoid large chunks of text. Instead, aim for shorter sentences and paragraphs so your followers can easily consume your message on the go.