Forum Posts

devit45648
Jul 30, 2022
In General Discussions
With more and more content on the Internet, the scope is getting wider and wider. In terms of brand marketing, it means that the usual network marketing can no longer meet the development needs of the brand. Even if the communication volume is high and the data is superior, it will not get the user effect and feedback that the brand really pursues. Marketing has become a difficult problem, so the concept of precision marketing has been widely mentioned. What is "effective communication" type of precision marketing? Relying on modern information technology, establish a personalized customer communication service system on the basis of precise positioning, and finally realize a measurable and low-cost scalable road. Compared with general network marketing, it pays more attention to precision, measurable and high return on investment. 1. Clarify product and user positioning The premise of achieving precision marketing is to clarify the positioning of products and target customers. Through the accurate description of the product, the purpose and value of the product can be fully displayed to the users, so that the user can better understand the product and brand, and it is also conducive to providing users with more personalized demand satisfaction. Accurate brand product positioning can improve brand awareness, stand out among many homogeneous brands, and form its own personality and characteristics. Only by clarifying the attributes of the product itself, can we find target users suitable for product functions, communicate the selling point of the product more effectively, and expand the market share of the brand. Just like the famous herbal tea brand Wanglaoji, the slogan "drink Wanglaoji if you are afraid of getting angry" makes every consumer blurt out. In order to prevent getting angry, Wanglaoji's herbal tea function will be limited to Guangdong and Guangzhou, and the product popularity will spread to the whole country. When a brand determines a suitable position telemarketing list for its product in the market, it forms a certain fixed impression among target users, thereby generating brand associations, linking products with users, and achieving the purpose of precision marketing. How to position the product? Focus on these three aspects User value: What problem does the product solve for the user? Competitors: How capable are your competitors? Strengths: What do you feel are your strengths? Only by constantly polishing around product telemarketing list positioning can it become a product feature perceived by users. In the initial stage, the positioning must be clearly focused, and the positioning must be continuously polished. Positioning also represents the direction of the product. Only through repeated polishing can product positioning become a product feature perceived by users. 2. Precise customization of user portraits The ultimate purpose of brand marketing is to promote the brand to users, and the biggest difference between precision marketing and traditional marketing methods is whether to achieve precise delivery to target users. In the Internet era, brands are more dependent on big data: by organizing and analyzing information from existing large databases, a relatively complete set of user portraits can be constructed according to brand and product positioning, so that brands can form accurate cognition and judgment of target users. In this way, the most suitable target audience can be selected and customized promotion and marketing can be realized. Borrowing the method of user portraits to briefly say:
How do brands in the new marketing era "communicate effectively"?
 content media
0
0
1
devit45648
Apr 12, 2022
In General Discussions
Product Innovation Conference Shenzhen Station] held by everyone is a product manager. Mr. Yan Guotao (empty-handed), director of the strategy group of Guangdong Guangguang Group, shared with you "Good Innovation and Bad Innovation: How to Implement Marketing Innovation to Promote Brand Growth". For a product manager, the core of his work has always revolved around requirements. What kind of users have what needs? Is it a real need or a fake need? Is it just a need or an optional need? In what scenarios does the requirement occur? What is the underlying motivation behind user needs? The level of understanding of requirements determines sms marketing service the level of ability of a product manager. When it comes to Master Kong, I believe that many people will immediately think of braised beef instant noodles; but what many people may not know is that Master Kong has more than 200 kinds of instant noodles. Including Jiangnan cuisine, Laohuo soup, Northeast stew, Benbang roast, oil and hot pepper, Sour Fragrance Family, Sauce Fragrance Legend, Chen Pao Fengyun, Qianjiao Baiwei, Asian Selection, Noodles Bafang and other series. For example, the Jiangnan cuisine series includes pork ribs noodles with dried tomato and bamboo shoots, yellow croaker noodles with pickled vegetables and soup, Dongpo braised pork noodles, dried duck
0
0
3
D
devit45648

devit45648

More actions