Forum Posts

monira khan
Jul 30, 2022
In General Discussions
In 2018, the scale of China's digital music market was 7.63 billion yuan, maintaining a relatively high growth trend as a whole. In particular, around 2015, under the policy of vigorously consolidating music copyrights, there was a growth rate of 113.2%. Compared with the world, the development of digital music in China is still in its infancy, and there is still huge room for growth in the future. 2.1.2 The development is driven by the trend of legalization and users' awareness of paying for music content From the perspective of composition, the revenue of China's digital music platforms mainly comes from three aspects: user payment, advertising revenue, and copyright operation revenue. Before the legalization reform, platform revenue mainly depended on advertising revenue. However, due to the weak advertising monetization ability of the country email list digital music platform itself, it is limited to opening screens, banners and other forms. Therefore, after the implementation of the legalization policy, the proportion of user paid income To maintain a continuous increase, the growth of advertising revenue stagnated. On the other hand, the revenue from copyright operations in 2018 drove another growth in the overall market size. The digital music platform transferred music copyrights to third-party institutions, and actively utilized and developed the value of music copyrights, enabling them to expand into more diversified businesses. model 2.2 Market Structure 2.2.1 Leading Internet companies have entered the digital music market Based on favorable policies and capital, the future development of the digital music industry is favored by the market. At the same time, as an important part of the pan-entertainment ecological chain, it has also attracted leading Internet companies to settle in one after another. The market was once faced with relatively fierce competition. With the listing of Tencent Music Entertainment Group, the market structure has gradually stabilized, and at the same time, there is a strong 28 effect, that is, the head platform occupies the majority of the market share, leaving limited living space for long-tail companies. However, with the continuous development of the industry, digital music platforms continue to explore vertical fields based on user needs. Therefore, it is believed that there is still room for change and development in the industry. At the same time, short video platforms have also begun to deploy in the music content industry based on their excellent music dissemination capabilities, which will also bring certain potential threats to the digital music market. 2.3 Summary From the perspective of the development scale and growth rate of online music, NetEase Cloud APP is in the rising stage and has great potential for future development. From the perspective of competition, NetEase Cloud, as a leading enterprise, faces great competition pressure. At present, leading platforms such as Tencent and Ali Occupying the majorit
Competition of Music Software: Analysis of NetEase Cloud Music  content media
0
0
3
M
monira khan

monira khan

More actions