Jul 30, 2022
In General Discussions
The reason is simple: content marketing is a proven strategy that can lead to huge success and help businesses stay ahead of the competition. Google has contributed to this, too: The search giant's content quality recommendations make it clear that only well-written content relevant to online audiences will rank high. As one of the most effective ways to Latest Mailing Database develop your brand's online presence, build and nurture target audience engagement, and increase sales, content marketing has become a must-have for your online business. However, as demand has increased, producing engaging and relevant content has become a real challenge. For example, in 2016, 56% of digital marketers said producing engaging content was their biggest challenge, according to the Content Marketing Institute. Recent investigations suggest that the problem persists. For example, this 2017 study of 1,000 digital marketers found that topics related to content production and its credibility were the main areas of focus. One of the reasons content production and maintaining its quality is one of the biggest challenges for content producers is the complexity of the process. There will be a lot of mistakes, and because of mediocre content, many businesses fail to establish themselves as a reliable source of information and achieve other marketing goals. To help you avoid these mistakes, let's take a look at how to identify and fill holes in your content and make it amazing. 1. Lack of research Online audiences (including your customers) are seasoned consumers of content, so they will quickly identify underresearched content. Such content usually lacks any evidence and support, so the quality of the tips and advice given is also compromised. There are many reasons for this error. For example, content producers often create content they think is cool, so they don't bother to back up their claims and statements with evidence or research. Doing this is a huge mistake because people rely on content. For example, according to the 2018 Content Preference Survey Report, 49% of B2B consumers say they rely on content to conduct research and make better purchasing decisions.