The right message at the right time and reading it to the right recipient . If you can't hit that trifecta, your campaign will go to the trash can with no chance of being read. Email marketing automation is considered the ultimate solution to staying relevant. And it seems to work. Companies using email automation software generate twice as many leads as those that don't. For a long time, however, only large companies were able to benefit from automation. Email automation software solutions were incredibly expensive, and small and medium-sized businesses Couldn't play in this particular sandbox. Now, however, things look a little different. More recently, a few affordable cloud-based providers have entered the company mailing list market, with smartly designed feature sets that go way beyond a typical autoresponder. In this article, we explain how powerful marketing automation can be for a business. We also take a look at seven different email automation software vendors that are really making waves in the small and medium business market. So if you're looking to transform your email marketing forever, read on. Here's what we'll cover: a brief introduction to email marketing automation which email automation software is right for my business? Automation examples conclusion email automation software: a brief introduction automated email marketing campaigns can range from very simple to very complex. Well, the theory is that by signing up to your mailing list, the visitor has shown some interest in your business . At this point, it's still too early to tell exactly what interests them. An autoresponder campaign can help nurture that interest further and increase your chances of converting them into a customer down the line. Slightly more sophisticated automated campaigns use the same principle of sending emails based on an action, however, the actions (or triggers) are a little more complex. For example, it might be a contact who