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Jul 31, 2022
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Page speed is a confirmed ranking factor on desktop and mobile. But this doesn’t mean your site needs to load lightning fast. Faster is better, sure, but Google says this factor only affects sites that “deliver the slowest experience to users.” Create a logical site structure Both visitors and search engines need to be able to navigate your site easily and intuitively, which is why it’s important to create a logical hierarchy for your content. The easiest way to do this is to sketch out a mind map. Each of the branches in your mind map will become internal links, which are links from one page on a website to another. Internal links are crucial for UX and SEO for a few reasons: The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. They help search engines find new pages. Pages without internal links are rarely found and indexed. They help pass PageRank around your site. PageRank is the foundation of Google’s ranking algorithm that tries to determine the “value” of a page. They help search engines understand what your page is about. Google looks at link anchors and surrounding text for this. Use a logical URL structure URLs are important because they help searchers to understand the topic of a page. Many website platforms let you choose how to structure your URLs. These are the five main options for URLs in WordPress: Plain: yourwebsite.com/?p=123 Day and name: yourwebsite.com/2021/03/04/seo-basics/ Month and name: yourwebsite.com/03/04/seo-basics/ Numeric: yourwebsite.com/865/ Post name: yourwebsite.com/seo-basics/ If you’re setting up a new site from scratch, it makes sense to go with the clearest and most descriptive structure. That’s probably Post name. Using dates in URLs is also bad practice because you might want to update the posts in the future. If you’re optimizing an existing website, it’s probably best not to change the URL structure—even if it’s not ideal. Doing so can break other more important things that will have a more profoundly negative impact on your SEO.
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